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THE LEADING IOT INDUSTRY EVENT
16-18 OCTOBER 2018
16-18 OCTOBER 2018
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT
THE LEADING IOT INDUSTRY EVENT

SPEAKERS sessions ANNOUNCED

The right people. The right solutions. Check out the Congress Agenda of the 2018 edition!

DON'T MISS OUT!

Emerging Tech Guru

Group Program Manager Azure IoT

Global Managing Director

OPEN CALLS

MEET POTENTIAL PARTNERS
Participate at a unique networking even to accomplish your future projects
PARTICIPATE AT THE AWARDS
A Gala that recognizes and celebrates the most impactful projects of 2018!

FACTS FIGURES 2018

VISITORS (from 120 countries)
EXHIBITORS, SPONSORS PARTNERS
m exhibiting space
top level speakers

GET A TASTE OF THE IOT SOLUTIONS WORLD CONGRESS

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"A very well organised and insightful event. The focus on IoT Services and Blockchain was particularly relevant to the industry going forward, and the networking opportunities were exceptional. A very valuable three days"
"A global forum like this opens the mind and lets us have ideas for creating and deploying value to our customers"
"I was highly impressed by the range and quality of the presentations and testbeds. A great source of inspiration for beginners and advanced practitioners alike. I cannot wait to start implementing the new ideas and am looking forward to coming back next year!"
"A very well organised and insightful event. The focus on IoT Services and Blockchain was particularly relevant to the industry going forward, and the networking opportunities were exceptional. A very valuable three days"
"A global forum like this opens the mind and lets us have ideas for creating and deploying value to our customers"

tracks

INTERNATIONAL REACH

High international visibility in media press for additional market exposure and added value

IMPRESSIONS DIGITAL ADVERTISING, DISPLAY MARKETING SOCIAL PLATFORMS
MEDIA PRESS REGISTERED FOR THE EVENT​
PUBLISHED ARTICLES RELATED TO THE EVENT
WEB VISITS DURING THE MONTH OF THE EVENT

ACTIVITIES

The 2018 edition of the event offers attendees, sponsors and exhibitors alike the unique opportunity to achieve their business objectives through different activities.

IOT Solutions Awards Gala

Testbeds Area

Networking Event

NEW! Women Leadership in IIoT

DIAMOND SPONSORS

SILVER SPONSORS

© 2018 Fira de Barcelona

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Many organizations would see the kneeling question as a real conundrum:

1.) If we don’t cover kneeling players, we won’t lose millions of sponsor dollars. But will we be doing the right thing?

2.) If we do cover the kneeling, we’ll undoubtedly lose millions of dollars. But, we’ll be staying true to our values.

NBC didn’t flinch. Their Super Bowl Executive Producer, Fred Gaudelli, said, “The Super Bowl is a live event….and when you’re covering a live event, you’re covering what’s happening. So, if there are players that choose to kneel, they will be shown live.”

Holy Trump Tweet in the making, Batman!

NBC’s decision tells me two things:

1.) The organization will not be cowed by politically conservative sponsors (and, god knows what the ripple effect might be. There’s a very real possibility that some neo-conservative advertisers will threaten to yank ALL of their NBC sponsor dollars).

2.) The Matt Lauer disaster notwithstanding, it’s obvious that Gaudelli’s decision was supported by the C-Suite and driven by the organization’s corporate purpose.

In my mind, corporate purpose has evolved from a warm-and-fuzzy “nice to have” statement to becoming an organization’s North Star guiding top executives to make the right decision, double down on their core beliefs and convey clear, consistent messaging.

Afterword: Considering the fact the Super Bowl will be played in February (which also happens to be black history month), I have to believe we’ll see quite a few Super Bowl players take a knee. It’ll be interesting to see how many corporate advertisers stand tall or take a different type of knee and yank their ads.

Oct 04
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by Steve Cody

It’s always been my opinion the strongest leaders are the ones who aren’t afraid to display their emotions, vulnerability and humanity in times of stress. Vulnerability is, in fact, one of the key lessons we instill in our troops as they undergo stand-up comedy training (a de facto part of our management development for the past decade).

There are a few terrific examples of CEOs who “get it”, but I’ve rarely seen a late night talk show host display his emotions and vulnerability to the degree Jimmy Kimmel did in the aftermath of the Las Vegas tragedy. Regardless of your political views, watch the entire segment.

The single best advice I could provide any CEO addressing stakeholders in a time of crisis is to emulate Kimmel’s authenticity. It’s riveting (and incredibly effective).

Sep 26
Posted on by Steve Cody

Lost amidst the usual hysteria surrounding Donald Trump’s Tweets, tirades and threats this past weekend was the woeful performance of Under Armour.

(Source )

While those six “classic” types of behavioral segmentation are all still very much relevant today, they have also evolved to take on new meanings, applications and use cases.

In this post we will explore both the “traditional” and “modern” interpretations of each type, while also making some new additions to the list to include some interesting new ways some of our customers and partners are using behavioral segmentation today.

The 10 behavioral segmentation methods are:

(Click to skip to each section)

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3. Customer journey stage 4. Usage 5. Occasion or timing 6. adidas by RAF Simons Mens by RAF Simons Stan Smith Light Grey Leather Sneakers Grey 8oVhWzvl
7. Customer Loyalty 8. Interest 9. Vero Moda Women’s Vmgina Boots Multicolored Blackpink Flowers y22UVtQ
10. User status

A few important items to keep in mind before we dive-in:

How do customers behave differently throughout the path to purchase?

Purchase behavior-based segmentation is about identifying trends in how different customers behave during the process of making a purchase decision.

Purchasing behavior can help us understand:

By leveraging machine learning capabilities to analyze customer behavior throughout the customer journey and identify patterns over time, companies are now building predictive segments based on the likelihood of different customers making a specific purchase.

There are two common ways to use past behavior to predict future outcomes:

Another modern approach uses patterns in digital behavior to understand the variety of ways different customers approach the buying process, in order to identify the key obstacles marketers need to remove from the path to purchase.

There are a variety of ways to approach this, depending on your business. Lacie Larschan shared some eCommerce examples of this method in a recent article . She characterizes buyers into six different behavioral segments with corresponding buyer personas by forming implicit assumptions based on their online interactions:

The “Price-conscious” buyer The “Smart” buyer The “Risk-averse” buyer The “Needs-proof” buyer The “I’ll get it later” buyer The “Persuadable” buyer

If you can learn that much about how different customers approach a purchasing decision through behavioral data from just a single channel within a single web session, imagine how much more you could discover using customer behavior data that encompasses interactions across all channels over a longer period of time.

What primary benefits are different customers seeking during a purchase decision?

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